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Mr. Serge Pun @ Theim Wai*
Executive Chairman

Mr. Melvyn Pun*
Chief Executive Officer and Executive Director

Mr. JR Ching*
Chief Financial Officer

Mr. JR Ching joined the Group in May 2013 and was appointed as Chief Financial Officer in May 2015 to oversee the Group’s financial functions and strategic business development.

Prior to this role, he served as the Group’s Head of Business Development where he was responsible for developing the Group’s businesses and new business areas, overseeing acquisition and investment opportunities and reviewing the Group’s overall business strategy.

Mr. Ching also oversees the Group’s KFC Myanmar business.

Mr. Ching graduated as a Morehead Scholar from the University of North Carolina at Chapel Hill with a Bachelor of Arts degree in International Studies with the Highest Distinction. He then spent over a decade at Goldman Sachs in the Fixed Income, Currency & Commodities, Capital Markets and Investment Banking Divisions in London and Hong Kong, where he was most recently the Head of Structured Finance for the Asia-Pacific ex-Japan region. Mr. Ching has extensive financial and corporate experience in a wide range of business sectors and has executed investing, financing and risk management transactions across Asia, the Middle East, Europe and North America.

Ms. Loo Hwee Fang*
Group General Counsel and Company Secretary

Ms. Loo Hwee Fang was appointed as Group General Counsel in April 2013. Prior to that she was with Lee & Lee for 13 years and was a Partner in their Corporate Department since 2006. Her main area of legal practice was in corporate finance, capital markets and fund management and her scope of work included advising on fund raising, mergers and acquisitions, stock exchange procedures, compliance and corporate governance issues. Ms. Loo is listed in The Legal 500’s first ever GC Powerlist for South-East Asia which was launched in February 2017. She was also previously included in The Legal 500’s GC Powerlist for Asia Pacific in 2014.

Ms. Loo graduated from the University of Sheffield, England, with an L.L.B (Hons) Degree in 1996. She is also a Barrister in-law, having been called to the English Bar at Gray’s Inn, England and Wales in 1997, and was admitted to the Singapore Bar in 1998.

Ms. Joycelyn Siow Li Yuen
Group Financial Controller

Ms. Joycelyn Siow joined as Group Finance Manager in June 2008 and was subsequently promoted to Group Financial Controller in May 2013. Prior to joining the Group, Ms. Siow had 10 years of audit experience in international audit firms where she was involved in audit services for public listed companies, multinational corporations, and small and medium sized enterprises. Besides audit work, Ms. Siow was also involved in special assignments such as internal audit, the preparation of accountants’ report for Initial Public Offerings and Reverse Takeovers and due diligence reviews.

Ms. Siow graduated from Singapore Polytechnic with a Diploma in Banking and Financial Services and later went to pursue her ACCA qualification.

Mr. Martin Appel
Head of Human Resources

Mr. Martin Appel was appointed as Head of Human Resources in August 2016. Prior to that he held executive HR roles in Bank of America Merrill Lynch, Honeywell and IBM.

Originally from South Africa, Mr. Appel has lived and worked in Asia including Singapore, Bangalore, India and Malaysia since December 2000. He is currently based in Yangon, Myanmar.

Mr. Appel graduated from the University of Kwa Zula Natal (formerly the University of Natal), Durban, South Africa with a BA HDE Degree, and from the University of the Witwatersrand, Johannesburg, South Africa with a Bachelor of Education (Hons).


Mr. Stephen Purvis
Head of Yoma Land

Mr. Stephen Purvis was appointed as the Head of Yoma Land in February 2019. He has been with the Group since 2013 and was the Project Director and subsequently the General Manager for Yoma Central since 2015. He also spearheaded the master planning of StarCity. Mr. Purvis has more than 30 years of experience in the real estate market including developing substantial mixed-use city centre projects in emerging and developed markets.

Prior to joining the Group, Mr. Purvis was a director at Coral Capital Group Ltd, a Cuba-focused country fund, where he oversaw long-term equity real estate projects, including the design, funding, construction and operation of a portfolio of hotels under the Hotel Saratoga brand. Notably, he master planned the new container port and economic zone of Mariel with partner Dubai Ports World and was also the project manager for high profile clients such as the Prince of Wales Foundation.

Mr. Purvis is a chartered member of the Royal Institute of British Architects and holds a Bachelors of Arts (Hons) Degree in Architecture from Newcastle University, England and a Bachelors in Architecture from Westminster University, England.

General Manager, Real Estate

Ms. Tin Winn Nge was appointed as the General Manager for StarCity in July 2017. She joined the Group in 2002 and has served in various positions, including extensive experience in sales and marketing, hotel management and real estate management.

Ms. Tin graduated with a Bachelor Degree from Yangon University and then furthered her studies in hotel and restaurant management, receiving a diploma from the United States.


Mr. Michael Rudenmark
Head of Automotive

Subsequent to the acquisition of German Car Industries (“GCI”) by Yoma Strategic in March 2013, Mr. Michael Rudenmark was appointed as Head of Automotive and is responsible for growing the Group’s Automotive division, including exploring and evaluating opportunities to secure new automotive brands for the Group. Mr. Rudenmark has lived in Yangon more than 20 years and has extensive experience in the Myanmar automotive market as the Founder and Managing Director of GCI, an automobile sales and after-sales company since April 1996.

Mr. Gerhard Hartzenberg
Head of Heavy Equipment

Mr. Gerhard Hartzenberg joined the Group in January 2015. Prior to joining the Group, he spent more than 30 years in the automotive and related industries with companies including Super Group Industrial Products, John Deere and Imperial in South Africa. He has extensive experience in sales and marketing, operations, network development, training and brand establishment.

Mr. Hartzenberg was most recently the Chief Operating Officer for Powerstar, overseeing a network of 56 dealers. He is a member of the John Deere International Marketing Leadership Council, Toyota S.A Dealer Council and Toyota Wings Club. He has also received several awards including three Chairman’s awards from Toyota/Hino and General Motors between 1990 and 2005.


Mr. Allan Davidson
Head of Yoma Fleet

Mr. Allan Davidson joined the Group in November 2013. Prior to joining the Group, he spent more than 25 years in the vehicle leasing and rental industry in Australia, Papua New Guinea, New Zealand and Thailand.

Mr. Davidson headed up a joint venture that started the Budget Rent A Car franchise in Thailand. During his eight years there he grew the business into a market leading position with more than 1,450 vehicles across 25 locations. He is a Member of the Military Division of the Order of Australia (AM).


Mr. Yue Wai Khin
Chief Operating Officer, KFC Myanmar

Mr. Yue Wai Khin joined the Group in December 2014 to oversee the daily operations, recruiting and training and supply chain management functions of KFC Myanmar. Prior to joining the Group, he spent more than 25 years in the F&B industry at KFC/Pizza Hut Malaysia with extensive experience in sales and operations, staff development and training and brand development.

Mr. Yue was previously the Deputy General Manager for the Pizza Hut Dine-In segment, overseeing 115 restaurants. He was also the Deputy General Manager of Field Human Resource at KFC and the Head of Field Human Resource at Pizza Hut. Mr. Yue has received several awards for both Operations Excellence and Training and Development from Yum! Brands and is certified as a Yum! Master Trainer in Malaysia.

* These are key executives as defined in Chapter 7 of the SGX-ST Listing Manual